Barry Haaser has over 25 years of experience in high technology and energy industries. Barry is the President of the Lakeview Group, a company providing marketing and association management services to energy related trade associations. Haaser has extensive experience creating and managing industry alliances and trade associations, including, the Digital Home Alliance, EIS Alliance, Home Lighting Control Alliance, LonMark International, OpenADR Alliance, SunSpec Alliance and the USNAP Alliance. Prior to starting his own company, Barry spent 15 years with Echelon Corporation (ELON) where he held a number of marketing and business development positions in the U.S. and Europe. Mr. Haaser was previously Vice President of Marketing at Alacritech, a data storage company, and Director of Marketing at Saratoga Systems, an enterprise CRM company. Haaser holds a Bachelor of Science degree in Business Administration from San Jose State University.