Rolf Bienert is the Technical Director of the OpenADR Alliance. In this capacity, Rolf oversees the technical developments and the currently forming certification program of the Alliance. Most recently Rolf was the Technical Manager for Telecom and the Global Competence Center for emerging communication protocols at TUV Rheinland. In this role at TUV, Rolf was involved in many international standardization efforts and guided the company's efforts in these areas. Rolf has been an active member of the NIST SGTCC, OpenADR Alliance, USNAP Alliance, SunSpec Alliance, ZigBee Alliance, and other organizations driving the development of new technologies with a specific focus on certification and interoperability.